The story
MAL explains the meaning behind the music video and the choices that shaped the way the story appears on screen.
03 / BEHIND THE SCENES
Project Three
MAL · MUSIC VIDEO BTS · ARTIST STORY
A behind-the-scenes portrait of MAL, a Deaf artist, reflecting on the story behind her music video — why she chose to tell it this way, what inspired the visual world, and what the piece means to her.
The film also follows the process around the shoot: performance, direction and the in-between moments that shaped the final video.
PREVIEWSMOKE / PERFORMANCE
BEHIND THE FILM
More than
the finished frame.
The inspiration
The BTS gives context to the references, ideas and personal inspiration behind the visual direction.
The process
Performance and production moments reveal how the concept moved from an idea into the final music-video world.
NEXT PROJECT
Quiet moments.
City light.
Project Four shifts into a personal lifestyle reel and portrait study — small details, movement and the feeling of an ordinary night made cinematic.
VIEW PROJECT FOUR ↗